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  • Softeris Newsletter for PEPCO

A million emails per month in 5 languages

 

Client: PEPCO (Poland, Czech Republic, Slovakia, Hungary, Romania)

  • Central European network of clothing and home appliance stores

 

Initial situation

  • sending email with generally available mailing systems
  • reporting with the use of external tools
  • having to manually update subscriber base

 

Project

  • Softeris Newsletter
  • Good looking HTML mailing
  • clickability and readability reports

 

Development

  • reachability and rebound analysis (full mailbox, incorrect email address)
  • better performance thanks to SMTP server farm
  • allowing external agencies to create content
  • optimisation of email size thanks to image server farm

 

Summary

  • sending 350,000 emails per week
  • 5 newsletters in 5 languages every week
  • reachability: 98%
  • readability: 30%
  • clickability: 15%

 

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